The Impact of Psychological and Environmental Factors on Consumers’ Purchase Intention toward Organic Food: Evidence from Vietnam

• 발행기관: 한국유통과학회
• 저자명: Dinh Toan NGUYEN Dinh Chien TRUONG
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 8 No.1, 915~925쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.01.30

영문 초록

The study investigates some psychological and environmental factors affecting the intention to purchase organic foods of consumers in the inner-city of Hanoi. Impact factors applied for the study include three psychological factors (health concern, environmental concern, consumer awareness of organic foods) and seven environment factors (family’s opinion, friends and colleagues’ opinion, influence of celebrities, expert’s opinion, social status, mass media, state’s encouragement). We analyzed research data from 396 consumers to measure the impacting level of these factors. The convenient sampling method was used to collect the research sample. The measurement applied a 5-point Likert scale classifying from 1–completely disagree to 5–completely agree. Based on previous studies, the research model was recommended. We had estimated the reliability of the scales through Cronbach’s Alpha and composite reliability. The research data is analyzed by using Structural Equation Model method (SEM). The findings of the study suggest that psychological factors (health concern, environmental concern, consumer awareness of organic foods) had a significantly positive influence on consumer’s purchase attention toward organic food. The results also revealed that environmental factors (family’s opinion, friends and colleagues’ opinion, influence of celebrities, expert’s opinion, mass media) were positively linked to consumer’s purchase attention toward organic food.

목차

1. Introduction

2. Literature Review

3. Research Methodology

4. Research Results

5. Conclusion

References

키워드

Organic Food Purchase Intention Psychological Factors Environmental Factors