학술논문
An Investigation of Behavioral Intention Towards QR Code Payment in Bangkok, Thailand
이용수 0
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Panupong SUEBTIMRAT Rawin VONGUAI
- 간행물 정보
- 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 8 No.1, 939~950쪽, 전체 12쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2021.01.30
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국문 초록
영문 초록
The purpose of this research is to investigate the factors affecting Thai commercial bank users’ behavioral intention towards QR code payment system via mobile banking applications. The researchers conducted the study based on quantitative research approach. Non-probability sampling method such as the quota and convenience sampling was applied as sampling technique. A self-administered questionnaire was distributed. The data was collected from 1,800 respondents living in Bangkok, who have had an experience with QR code payment system with the top-three mobile banking applications in Thailand. This study concentrates on confirmatory factor analysis and structural equation modeling as a statistical tool to examine the data, model accuracy, and influence of critical variables. In addition, the researchers applied the first-order and second-order techniques to examine the relationship between constructs. Adoption readiness and perceived risk were secondorder constructs. The results reveled that compatibility has an impact on attitude towards QR code payment. Moreover, adoption readiness, compatibility, attitude, and personal innovativeness are statistically significant that impact behavioral intention towards QR code payment. The strongest antecedents of behavioral intention were compatibility, attitude, adoption readiness, and personal innovativeness, respectively. Surprisingly, perceived risk and perceived trust do not statistically have a significant impact on behavioral intention towards QR code payment.
목차
1. Introduction
2. Literature Review and Research Framework
3. Methodology
4. Results and Discussion
5. Conclusion, Recommendation, and Limitation
References
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