호텔 이용객 선택행동속성에 관한 연구

• 영문명: A Study on Hotel Visitor's Choice Behavior Attributes -For the restaurant's Customers in the hotels-
• 발행기관: 한국외식경영학회
• 저자명: 신형섭(Hyung sup Shin)
• 간행물 정보: 『외식경영연구』4권 1호, 149~166쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2001.06.30

영문 초록

The purpose of this study is to clarify the choice item of hotel restaurant located in local. The representative variable includes "importance attributes" and "satisfaction attributes". Each consisted of 17 item It is thought that This study provides a hotel marketers with the infomations of a hotel sales & marketing. Of the total score(rating 5 score), all item are pointed the over 3. The chief results are summarized as the below ; First, the more visit in a hotel restaurant, the more satisfy with that. Second, visitor's satisfaction is depend upon weekends(saturday, Sunday) rather than the days except weekend. Third, visitor's satisfaction is also depend upon a hotel reputation. Fourth, the more a visitor is extrovert, the more a visitor feels satisfaction

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 실증조사

Ⅳ. 분석결과 및 해석

Ⅴ. 결론 및 시사점

참고문헌

ABSTRACT