호텔 이태리레스토랑 소비자의 메뉴선택행동에 관한 실증 연구

• 영문명: A Study on Consumers' Choice Behavior of Italian Restaurant Menu in Hotels
• 발행기관: 한국외식경영학회
• 저자명: 민계홍(Kye hong Min)
• 간행물 정보: 『외식경영연구』4권 1호, 65~81쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2001.06.30

영문 초록

A research on customer's menu selection procedure is critical to satisfying their needs and wants yield profit. This study examined the theories on customer behavior through literature review and verified hypotheses through an empirical analysis. A questionnaire-survey had been used in luxury hotels Italy restaurants in Seoul. Collected data were analyzed, using spss package. The purpose of this study to define the impact of menu characteristics on customer menu selection. In this study is to examine the factors that have an influence on customers selection. The factors affected the custors menu selection of hotel Italy restaurant in the five factors. It was found that giving effect food of essence nature, variety nature, nutrition, sense of value, once nature, menu book according to menu choice factors. As a study on the customers' menu selection behavior factor of Italy restaurant Menus in hotel, it raises to exert us in the menu managerrnt of Hotel restaurant.

목차

Ⅰ. 서론

Ⅱ. 연구의 이론적 고찰

Ⅲ. 연구설계 및 분석방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

ABSTRACT