가격정보메시지 유형에 따른 가격지각 연구

• 영문명: A Study of Customers' Price Perceptions of Different Types ofPrice Information Messages
• 발행기관: 한국외식경영학회
• 저자명: 김성섭(Kim Seong Seop) 김용완(Kim Yong Wan) 전혜진(Chun He Jin) 오세인(Oh Sae In)
• 간행물 정보: 『외식경영연구』8권 3호, 149~164쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.12.31

영문 초록

This study compares the before-and-after effects of different methods of delivering price information messages as they were presented before hotel buffet restaurant customers. The objectives of this study were as follows: first, to employ before-and-after studies to compare the effectiveness of different price information messages; and second, by analyzing customer responses, to determine the most effective type of price information message from a group of 6 different types of price information messages. Results were taken from a sample of 595 hotel buffet restaurant customers. They indicated that moderately priced price messages were the most effective among the 6 different types studied.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Hotel buffet restaurant Message of price information Focal stimuli Contextual stimuli Residual stimuli