일식레스토랑 고객의 선택속성이 판매촉진과 고객만족, 고객충성도에 미치는 영향

• 영문명: The Effect of Selection Attributes of Japanese Restaurant Customerson Sales Promotion, Customer Satisfaction, and Customer Loyalty
• 발행기관: 한국외식경영학회
• 저자명: 전경철(Jeon Kyung Chul) 정진우(Jung Jin Woo) 박봉규(Park Bong Gyu)
• 간행물 정보: 『외식경영연구』8권 3호, 107~124쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.12.31

영문 초록

The purpose of this study is to show how the customer's selection attributes in Japanese restaurants affect customer loyalty through the mediating role of sales promotion and customer satisfaction. The hypotheses were tested with customers of Japanese restaurants. The results of hypotheses are as follows: First, restaurant location, interior, and price significantly influenced sales promotion. Restaurant interior influenced negatively, and price is an important factor for sales promotion. Second, taste, interior, and service influenced customer satisfaction. Especially restaurant interior and service are important. Third, customer satisfaction and sales promotion influenced customer loyalty. Customer satisfaction is a more important factor than that of sales promotion. Theoretical contributions, managerial implications, limitations and future research directions are discussed.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 연구결과 및 고찰

Ⅳ. 결론

참고문헌

키워드

Selection attributes Sales promotion Customer satisfaction Customer Loyalty Japanese restaurants