고령화시대 외식산업의 환경변화와 대응전략

• 영문명: Environmental Changes and Strategies for Foodservice Industry in Aging Society
• 발행기관: 한국외식경영학회
• 저자명: 이경은(Lee Kyung Eun)
• 간행물 정보: 『외식경영연구』8권 2호, 231~243쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.08.30

영문 초록

The aging of the population affecting the composition of consumer markets changes the business environments. In the aging society, organizations including restaurants face both challenges and opportunities. Mature consumers that have been underserved are one of the fastest growing markets in terms of size and economic power. However managers and marketers do not understand unique and various needs of the mature customers due to the lack of experience and information. This article reviews challenges and opportunities facing the organizations serving older adults and consumer behaviors of the mature customers. Gerontographic segmentation is addressed and marketing strategies that foodservice organizations can implement are discussed. The mature consumer market has a great potential but offers opportunities only for those who approach it with an understanding of the factors that influence the mature consumers.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 우리나라의 고령화 전망

Ⅲ. 고령화 시대의 외식산업의 대응방안

Ⅳ. 결론

참고문헌

키워드

Aging society Restaurant industry Mature customers