프랜차이즈 가맹사업자와 가맹계약자의 관계

• 영문명: The Relationship between Franchisor and Franchisee's Performance
• 발행기관: 한국외식경영학회
• 저자명: 윤지환(Yoon Ji Hwan) 이자형(Lee Ja Hyoung)
• 간행물 정보: 『외식경영연구』8권 2호, 211~228쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.08.30

영문 초록

Franchise contracts typically contain three forms of payment from franchisee to franchisor in Korean restaurant franchise: the initial franchise fee, the ongoing royalty payment, and deposit money. This paper has explored the franchise fee structure, franchisee's perception on franchisor's support and franchisee's performance. Results indicated that the initial franchise fee was significantly positively associated with the franchisee's perception on start-up services. Also royalty and the franchisee's perception on ongoing services had a positive relationship. And the franchisee's perception on start-up services and ongoing services are significantly positively associated with franchisee's satisfaction. But franchisee's performance was not significantly associated with franchisee's satisfaction. Therefore, strategic franchise fee structure should be developed to improve the competitiveness of restaurant franchise. Implications for franchisor and franchisee were discussed.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과의 해석

Ⅴ. 결론 및 시사점

참고문헌

키워드

Franchise Franchisor Franchisee's performance Fee structure