세계음식박람회 참가동기요인 분석을 통한 만족도 및 재참가 의사에 관한 연구

• 영문명: A Study of the Factors Motivating Participants in the International Food Expo with an Emphasis on Degree of Satisfaction and Intentions to Revisit
• 발행기관: 한국외식경영학회
• 저자명: 민계홍(Min Kye Hong)
• 간행물 정보: 『외식경영연구』8권 2호, 101~118쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.08.30

영문 초록

Since 1991, the Korean Ministry of Culture and Tourism has hosted the Seoul International Tourism Food Expo as part of its effort to achieve its goal of ＄ 7.3 billon in tourism revenue. The Expo for 1995 stimulates interest in food culture through cooking exhibits, international cooking contests, and other publicity events. This thesis examines the motives of contestants in the cooking contest and measures their level of satisfaction from participating in the event. 120 cooks were surveyed from April 6, 2005 to April 10, 2005. We found several factors prompting people to participate in the cooking contest including: the chance to forge social relationships, the opportunity to exercise competence in a speciality, social recognition, and self-development. The degree to which participants achieved success in any of these areas had a direct bearing on the participants' satisfaction and their desire to revisit the event.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경과 대회 현황

Ⅲ. 연구방법

Ⅳ. 실증분석 및 결과

Ⅴ. 결론

참고문헌

키워드

Internation food expo Culinary competition Satisfactions degree Motivation Revisit