기업의 사회적 책임(CSR)이 소비자인지와 소비자신뢰 및 구매의도에 미치는 영향

• 발행기관: 한국외식경영학회
• 저자명: 조선배( Sun Bai Cho )
• 간행물 정보: 『외식경영연구』16권 5호, 283~298쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.10.30

영문 초록

The purpose of this article was to test the effect of CSR(Corporate Social Responsibility: CSR) on consumer perception, consumer trust and purchase intention in the family style restaurant industry in Korea. Based on the literature review, it was theorized that consumer perception, consumer trust and purchase intention are key causal determinants of CSR in this model. Based on theoretical backgrounds, 6 hypotheses were derived, a regression model was proposed. The regression model was tested using the empirical data collected from 343 undergraduate students major in hotel management and business management of C and K university in Korea. All 6 hypotheses were supported, and based on the data analysis results theoretical and managerial implications were discussed.

목차

I. 서 론

II. 이론적 배경

III. 연구 설계

IV. 실증분석

V. 결론 및 제언

키워드

CSR Consumer perception Consumer trust Purchase intention