호텔고객의 소비감정에 따른 소셜커머스 특성의 차이분석

• 발행기관: 한국외식경영학회
• 저자명: 이채은( Chae Eun Lee ) 오흥진 ( Heung Jin Oh )
• 간행물 정보: 『외식경영연구』16권 5호, 217~235쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.10.30

영문 초록

The purpose of this study is to examine when customer consume in hotel and examine differences of Characteristics for Social Commerce by each group of customer`s by emotional of consumption. For the analysis of this study, a questionnaire survey was conducted with hotel customer in 5 star hotels in Seoul, cluster analysis, discriminant analysis, MANOVA and ANOVA were used. As a result, consumption emotion were divided into 3 clusters: ``low positive type``, ``high positive type``, and ‘the opposite high positive type`` and ANOVA analysis found that participation, cost, information and various showed a significant difference, but speed didn`t showed a significant difference. ``High positive type`` showed low interest in overall, ``low positive type`` showed little interest in participation and cost. ``The opposite high positive type`` showed more high interest in participation. This study would be a significant material relating to the customer`s consumption emotion. This study was able to reinforce the theory related to the psychology of consumer consumption.

목차

I. 서 론

II. 이론적 배경

III. 연구 설계

IV. 실증분석

V. 결론 및 제언

키워드

Hotel customer Consumption emotion Social commerce