라이프스타일에 따른 테이블 톱5요소 스타일 선호도 분석

• 발행기관: 한국외식경영학회
• 저자명: 류무희( Moo Hee Ryu )
• 간행물 정보: 『외식경영연구』16권 5호, 261~282쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.10.30

영문 초록

The purpose of this study were to segment consumers by lifestyle groups and to investigate the differences among the segmented groups in regard to Table top5 elements preferences at Korean restaurants. The subjects of the study were 240consumers who lived in Seoul and kyunggi. Data were collected from December 11st to 20th 2012. Statistical analyses used SPSS (15.0) were factor analysis, cluster analysis, t-test/ANOVA, Correlation and regression analysis. The result showed that there were 6 factors of lifestyle: Appearance, economy, health, achievement, leisure, convenience. All factors of lifestyle were significant in table top5 elements style(casual, modern, classic, ethnic, elegance, natural style). Casual style was preferred lifestyle factors, the appearance, health, achievement, and economic in order, modern style, achievement appearance and health in order, the classic style, health, achievement, convenience, leisure and appearance in order, ethnic style, achievement, health, economic, appearance in order, elegance style, achievement, health, appearance, economic in order, natural style, achievement, health, appearance were significant net. The pursuit of these lifestyle factors, the higher the degree of each table top5 elements style were identified by a high degree of preference.

목차

I. 서 론

II. 이론적 배경

III. 연구 설계

IV. 실증분석

V. 결론 및 제언

키워드

Lifestyle Table top5 elements style Korean restaurants