한류가 한식이미지, 한식선호도, 한식만족도 및 한국방문의도에 미치는 영향

• 발행기관: 한국외식경영학회
• 저자명: 김도희 ( Do Hee Kim ) 차석빈 ( Suk Bin Cha )
• 간행물 정보: 『외식경영연구』16권 5호, 7~26쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.10.30

영문 초록

This study attempted to identify how Korean wave affects Korean food image, food preference, food satisfaction, and visit intention to Korea. The proposed model was tested using the data collected from 276 Chinese tourists in Seoul. Structural equation modeling was employed to test seven hypotheses. Results show that first, for Chinese tourists, Korean wave affects directly Korean food image and food preference. Second, Korean food image directly affects food preference and food satisfaction. Third, Korean food preference directly affects food satisfaction and visit intention to Korea, but did not affect visit intention to Korea. Finally. food satisfaction affects visit intention to Korea. Findings of this study will provide valuable marketing information on how to attract Chinese tourists in the context of Korean food.

목차

I. 서 론

II. 이론적 배경

III. 연구 설계

IV. 실증분석

V. 결론 및 제언

키워드

Korean wave Korean food image Food preference Food satisfaction Visit intention