정보시스템 성공모형을 기반으로 한 모바일월렛 지속사용의도에 미치는 영향 요인 분석

• 영문명: Analysis of Factors Affecting Intention of Continuous Use for Mobile Wallet Based on the Information System Success Model
• 발행기관: 한국IT서비스학회
• 저자명: 전선호(Sun Ho Jeon) 강주영(Ju Young Kang) 임재익(Jay Ick Lim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제13권 제4호, 325~340쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

Mobile payment system using NFC attracted attention as the mobile payment market grows due to the fast diffusion of smart phones. However, non NFC mobile payment recently appeared because of the slow growth of infrastructure for NFC. With advent of Non NFC mobile payment applications, mobile payment industry is in developing trend. Non NFC mobile payment revitalizes the market by overcoming the limit of NFC with the smart applications using bar code and QR code payment, and providing various discounts, membership benefits and payment information. Therefore, this paper analyzed the intention of continuous use with the quality of mobile payment application based on the information system success model. Three categories of factors which are system quality, service quality, and information quality were used. We verified the significance of the factors affecting the intension of continuous use. mainly, quality of information was considered as an important factor of continuous Intention to Use. Also, unlike previous NFC, it was found that in Non-NFC, compatibility might not be as important factor. Moreover, we suggest a marketing strategy of companies for mobile payment industry which focus on information quality. and future research directions for non NFC payment market.

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구모형

4. 연구결과

5. 결론

References

키워드

Information System Success Model System Quality Service Quality Information Quality Perceived of Usefulness Continuous Intention to Use Mobile Wallet Mobile Payment