이모티콘의 지속적 사용의도에 영향을 미치는 요인에 관한 연구

• 영문명: A Study on Factors Affecting Continuous Usage Intention of Emoticon : Focused on Mobile Messenger Service
• 발행기관: 한국IT서비스학회
• 저자명: 이소라(So ra Lee) 장정빈(Jung bin Jang) 김광회(Kwang hoi Kim) 최정일(Jeon gil Choi)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제13권 제4호, 289~308쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

Mobile instant messaging (MIM) has been widely used in modern society due to its portability, speed and ease of use. In addition to simple text-based messaging, mobile instant message has now expanded to include graphics, images, and video. Many instant message service providers attempt to differentiate their service by providing an unique emoticon. Therefore, understanding the factors that affecting the continuous usage of emoticon is essential to capture users' interest. There is relatively little study on emoticon in information systems field. Hence, this study attempts to explore the continuous usage of emoticon through exploring the property of emoticon and usage motivation of emoticon. Based on the results, this study attempts to demonstrate practical implication of marketing on understanding user interest to mobile instant messenger service provider.

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구설계

4. 실증분석

5. 결론 및 연구의 시사점

References

키워드

Emoticon Expectation Confirmation Theory Mobile Instant Messenger(MIM) Motivation of Emoticon Property of Emoticon