스마트기기 기반의 전자책 수용 모형

• 영문명: An eBook Adoption Model Based on Smart Devices
• 발행기관: 한국IT서비스학회
• 저자명: 전병국(Byeong Kug Jeon) 윤미선(Mi Sun Yoon) 김승렬(Seung Ryeol Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제13권 제4호, 255~273쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

The widespread use of smart phones and smart pads has given rise to the use of eBook services based on these smart devices. Consequently, the size of eBook services has exploded both in the domestic as well as overseas market. However, the growth curve becomes flatter than before, and the adoption rate is still not high in Korea. Hence, this study explores the factors affecting the intention to use eBook services based on smart devices, and their relationships. Finally, we propose an eBook adoption model, which extends the Technology Adoption Model. An online survey was conducted to validate the research model. By applying Partial Least Squares, we found that there are strong relationships among perceived usefulness, perceived ease of use, perceived playfulness, social influence, and intention to use. In addition, we found that smart devices enjoyment positively affects the perceived playfulness of eBooks, and that personal innovativeness positively affects perceived ease of use. Our findings shed some light on how to design eBook services based on smart devices.

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구모형

4. 자료수집 및 실증분석

5. 결론

References

키워드

eBook Smart Devices Technology Acceptance Model Perceived Enjoyment Personal innovativeness Social Influence