광고를 동반한 소셜 네트워크 이름-디렉터리 서비스의 실험적 데이터 분석

• 영문명: Empirical Data Analysis of a Social Network Name-Directory Service with Advertisements
• 발행기관: 한국IT서비스학회
• 저자명: 김영복(Yung Bok Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제13권 제4호, 189~203쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

With the evolution of Internet technologies and the increasing variety of Internet devices, advertisements in various web services have also expanded. Interactive web services often go hand in hand with effective advertisements for a business model. We estimated statistical parameters of the interactive web server for service monitoring and advertisement-effect. In the web pages, we integrated the plugins of social networking services (SNSs) (e.g. Facebook, Twitter) and an advertisement scheme (e.g. Google AdSense) that regards social name-directory contents. Empirical data analysis and statistical results are presented with the implementation of estimations of parameters (e.g. utilization-level and serviceability) and advertisements in a social networking name-directory service (http://ktrip.net or http://한국.net). We found that estimated parameters were applicable to service monitoring of web-server as well as to synthesis of advertisement-effect in our social-web name-directory service.

목차

Abstract

1. Introduction

2. Real-time Estimation Schemes for Analysis

3. Empirical Results and Data Analysis

4. Advertisements and Discussion

5. Conclusion

References

키워드

Analysis Parameter Estimation Serviceability Name-directory Advertisement