모바일 위치기반 SNS의 특성과 지각된 프라이버시 위험이 SoLoMo 어플리케이션의 이용의도에 미치는 영향

• 영문명: The Effect of Characteristics and Perceived Privacy Risk of Mobile Location-based SNS on Intention to Use SoLoMo Applications
• 발행기관: 한국IT서비스학회
• 저자명: 신택수(Taek soo Shin) 조원상(Won Sang Cho)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제13권 제4호, 205~230쪽, 전체 26쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

In recent years, the social network service (SNS) and the location-based social network service (LBSNS) industry is expanding and the competition within the field is increasing much more. Since 2010, the full-scaled studies of SNS and LBSNS have begun. With the growth of SNS and LBSNS markets, SoLoMo (Social-Local-Mobile) is also becoming the trend for applications in different fields. However, despite the importance of SoLoMo, there have been little studies on the characteristics of SoLoMo applications. The purpose of this research is to investigate the effect of characteristics and perceived privacy risk of mobile location-based SNS on intention to use SoLoMo applications. For the purpose, we proposed a SoLoMo service acceptance model with TAM (Technology Acceptance Model) and the characteristics of SoLoMo applications. The characteristics consist of three factors, i.e. SNS, location, and mobile-related factors. This study also considered a gamification and a perceived privacy risk factor influencing on SoLoMo service usage in our proposed research model. The results of our empirical analysis using partial least squares (PLS) method show that the characteristics of SoLoMo applications including SNS, location, and mobile-related features, gamification, and perceived privacy risk have partially an effect on intention to use SoLoMo applications. Based on these results, SoLoMo-related companies will be able to increase the usage of SoLoMo services by differentiating their own strategies with these factors influencing on SoLoMo services.

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구모형과 가설설정

4. 연구방법 및 실증분석

5. 결론

References

키워드

SoLoMo Social Network Service Location-based SNS Gamification Perceived Privacy Risk TAM PLS