브랜드 런칭의 구성요소가 고개 기대어 미치는 영향에 관한 연구

• 영문명: A Study on the effects of the Component of Brand Launching on the Correlation of Customers Expectations
• 발행기관: 한국물류학회
• 저자명: 서소동(Seo, soodong) 박창수(Park, Changsoo)
• 간행물 정보: 『학술발표대회 논문집』2011년도 동계공동학술발표대회 및 제2회 물류정책포럼, 339~364쪽, 전체 26쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.12.03

영문 초록

In this study, customer as respondents to participate in new product launch activities, statistics and their expectations for the same brand standards, therefore the purpose of this study is to explore the brands listed in the course of factors that can have an impact on customer expectation, based on this and explore the secrets of success of the brands listed and develop brand was listed on the strategic programmes. Brand elements of listing has a significant impact on customer expectations. Therefore, this study shows that branding elements listed have a significant impact on customer expectations.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

브랜드 런칭의 구성요소 고객 기대 the Component of Brand Launching Correlation of Customers Anticipation