U-Eco City의 해외시장 진출 모델 개발에 관한 연구

• 영문명: A Study on Model Development for Global Market Expansion of U-Eco City
• 발행기관: 한국산업경영시스템학회
• 저자명: 김윤형 박광호 유상열
• 간행물 정보: 『한국산업경영시스템학회 학술대회』2011년 춘계학술대회 논문집, 96~105쪽, 전체 10쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2011.05.30

영문 초록

Since 2004, U-City Industry designated as one of the New Growth Platform(NGP) in Korea has been actively deployed. However, the current U-City Industry is facing a lull for a while because of some difficulties(legal; political; technological). In order to revival and activate of slumping U-City Industry, a various studies and projects in academia and industry has been progressed. In this study, we will introduce the study on model development for global market expansion of U-Eco City as one way for the promote the development and activation of domestic and abroad of U-City Industry. In this paper, we investigated the related work of U-City and construction for expansion of global market. So, we derived a expansion and preemption strategies for successful expansion model development of global market were derived. In addition to, we designed to the expansion model of global market based on the derived strategies. We expect that this study will help the research and business for enter the global market of U-City and this study will contribute the advancing and activation of domestic and abroad of U-City Industry.

목차

Abstract

1. 서론

2. 이론적 배경

3. u-City의 해외시장 진출에 관한 연구

4. U-Eco City 해외시장 진출 모델

5. 결론 및 향후 연구방향

참고문헌

키워드

ubiquitous City U-Eco City global market mixed-use complex brand strategy