지역특화산업의 육성을 위한 기술 상용화의 비즈니스 모델 구현의 방법론

• 영문명: The Method for Building up Technology Commercialization Business model for the Purpose of Fostering a Regional Specific Industry
• 발행기관: 한국마케팅과학회
• 저자명: 노영성(Roh Young Sung)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』Korean Academy of Marketing Science Spring International Conference, 237~258쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.05.30

영문 초록

  There is a great interest in commercializing technology through technology fusion which creates a new industry. Therefore, a supplier-based technology commercialization paradigm in the past is losing its ground, and instead, a market-based technology commercialization is gradually taking a bigger role in the technology commercialization paradigm. This research aims to construct a market- oriented technology development commercialization model, thus exploring a constitution scheme of regional specific industry"s business model centered on regional innovation system.
  The result of the research supports that a success of technology commercialization requires a materialization of technology commercialization business model"s 6 facets. Moreover, the research on technology commercialization centered-on regional innovation system indicates RIS-based various factors(system integration agency, business support service center, science and technology clusters, production clusters, etc.) affect an establishment of technology commercialization model through a business innovation system. Accordingly, the conceptual diagram of technology commercialization business model is drawn-up utilizing essential elements of micro-economic aspect-based technology commercialization business model, which is affected by macro-economic aspect-based regional innovation system. This study, based on the conceptual diagram, closely examines six types of business model"s building up scheme in order to foster a regional specific industry. For a further research purpose, there could be studies on a marketing process that can overcome a "Valley of Death" and chasm found in the BM building up- process of technology commercialization, which evolved from the market-oriented technology paradigm, and a company"s technology marketing system to develop a new market.

목차

Ⅰ. 서론
Ⅱ. 비즈니스 모델 구축의 의의와 사업화 모델의 핵심 요소
Ⅲ. 비즈니스 모델의 구축
Ⅳ. 비즈니스 모델 구축방안
Ⅴ. 결론
참고문헌

키워드

market-oriented technology commercialization BM conceptual diagram of technology commercialization business innovation system the method for building up BM of technology commercialization