재래시장학의 학문적 구성에 관한 연구

• 영문명: The Studyn on Structure Development of Marketics(traditional local market)
• 발행기관: 한국마케팅과학회
• 저자명: 이장환(Lee Jang Whan)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』Korean Academy of Marketing Science Spring International Conference, 381~393쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.05.30

영문 초록

  This is study on structure development of Marketics (traditional local market). especially Asia countries have experienced economic Modernization from 20century late. every industrial department must focus on efficient productivity. even if local markets have historical tradition, they have not competitive advantage than big size store company style as like discounter store, department store.
  So it is need research on systematic local market understanding for local market of sustainable growth and existence. For learning structure of local market, this research paper suggest that learning naming of traditional local market is named "Marketics". it is only start for learning structure of local market, this research paper is only suggestion for learning structure of local market. the approach of learning structure on local market is needed for systemic research and study of local market activities and dynamic development. Marketics included sub learning area as like local market history, comparative study, interdisplinary research.

목차

1. 학문의 이해: 학문이란 무엇인가
2. 재래시장학(Marketics)의 필요성
3. 재래시장학(Marketics)의 구조개발
4. 결언: 재래시장학을 위한 과제
참고자료