기술마케팅 아웃소싱 전략에 관한 연구

• 영문명: A Study on Outsourcing Strategy for Technology Marketing
• 발행기관: 한국마케팅과학회
• 저자명: 정혜순(Jeong Hye Soon)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』Korean Academy of Marketing Science Spring International Conference, 215~227쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.05.30

영문 초록

  The aim of this paper is to give you an idea how to expand from basic concept to real applications of technology marketing for international technology transfer. The demand of technology transfer is huge because companies need to bring new products to market quicker and more efficiently than they have in the past. A technology transfer center plays a significant role to utilize effective technology transaction as an intermediary. The technology trade among foreign countries would require the interface function to absorb many types of external obstacles as a technological trade buffer. The technology interface center(TIC) initiates joint programs between U.S. and Korea scientific and engineering societies, academia, universities, and other institutions. The other role of the technology interface center is to promote U.S.-Korea relationships in science, technology, and education for emerging technologies.

목차

Ⅰ. 서론
Ⅱ. 기술이전의 이론적 기초
Ⅲ. 기술무역 구조분석
Ⅳ. 기술마케팅의 현실적 모형
Ⅴ. 결론
참고문헌