“ONE-CHILD” Generation in China - A Brief Synopsis and Their Distinctions between Two Growing Environments

• 영문명: “ONE-CHILD” Generation in China
• 발행기관: 한국마케팅과학회
• 저자명: Kim Kyung Hoon Zhang Hao Hyo Eon Shim Chang Han Lee
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』Korean Academy of Marketing Science Spring International Conference, 653~665쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.05.30

영문 초록

  While members of a generation have different characteristics and values than their peers, they often share similar values that are rooted in the times and environments in which they grew up. Like Generation Y of America, China also has a special generation that we named "One Child" Generation. The purpose of this manuscript is to explore the distinctions of family, occupational, financial and societal values of “One Child” Generation between two different growing environments-urban and rural area under the factor of consumption capacity. The result indicates that Growing environment could have not been a major factor in influencing the people’s expectation of the future of “One Child” Generation. But if the consumption capacity is the other factor, then the Influence Will be apparent.

목차

〈Abstract〉
INTRODUCTION
“ONE CHILD” GENERATION
UPON ENTRANCE INTO THE MARKETPLACE
RESEARCH HYPOTHESES
METHODS
CONCLUSION
LIMITATIONS
REFERENCES

키워드

“One Child” Generation expectation growing environment consumption capacity