유통경로 구성원 간 신뢰의 영향요인 - 한국 IT기업과 중국 수출거래선

• 영문명: The Factors Affecting Trust between Distribution-Channel Members: Korean IT Firms and Their Chinese Export-Transaction Partners
• 발행기관: 한국마케팅과학회
• 저자명: 신건철(Shin Geon Cheol) 마요곤(Yao Kun Ma)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』2005 춘계학술대회 발표 논문집, 261~276쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.05.30

영문 초록

  This study investigates what factors affect the trust between distribution-channel members, especially those between Korean IT firms and their Chinese export-transaction partners. This study suggests that the factors affecting trust include reputation, size, expertise, length of the relationship, communication, satisfaction with previous outcome and the experience of conflict episodes.
  Data was collected through a survey of 128 Korean IT firms which have export-transaction relationships with Chinese buyers. Data strongly supports the research hypotheses. As hypothesized, the results of date analysis show that reputation, communication, and satisfaction with previous outcome tend to enhance trust. In addition, we notice that trust seems to decrease as the experience of conflict episodes increases. The hypotheses regarding size, expertise, and length of the relationship are not supported.

목차

Ⅰ. 서론
Ⅱ. 연구모델과 가설
Ⅲ. 연구방법
Ⅳ. 분석 결과
Ⅴ. 논의 및 결론
참고문헌
〈Abstract〉