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• 영문명: A Study on the Affecting Factors to the Use of Mobile Internet Service
• 발행기관: 한국마케팅과학회
• 저자명: 김종호(Kim Jong Ho) 신용섭(Yong Seob Shin)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』2005 춘계학술대회 발표 논문집, 607~629쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.05.30

영문 초록

  The mobile internet service has been one of the fastest growing industries with a sharp increase in the number, and it is showing an optimistic outlook.
  The purpose of this study is to grasp the factors which affecting the use of mobile internet service on the focus of mobile internet service users. Also to make an analysis on the structure relationship between such factors with consumer satisfaction an reuse intention. As independence factors we analyzed navigation convenience, personal ordered service, economic value, perceived playful and ubiquity.
  The results verified hypothesis that navigation convenience, personal ordered service, economic value and ubiquity had effect on the consumer satisfaction, but the perceive enjoyment did not. And the personal ordered service, perceive enjoyment, economic value and ubiquity had effect on the reuse intention, but the navigation convenience did not have effect on the reuse intention.
  The significance of this study is dealt and proved the factors like economic value and ubiquity which had not dealt much in mobile internet service studies before. Especially reemphasized that the economic value/mobile internet service is expensive) and ubiquity(whenever they want and wherever they are usable) are the most important factors to the users.

목차

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구모형 및 가설설정
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌
〈Abstract〉

키워드

mobile internet service economic value ubiquity consumer satisfaction