한국 외식 프랜차이즈 본사-가맹점간 갈등해결

• 영문명: A Study on Conflicts and the Settlement between Korean Franchise Restaurant Headquarters and Their Franchisees
• 발행기관: 한국마케팅과학회
• 저자명: 김성수(Kim Seong Su)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』2005 춘계학술대회 발표 논문집, 235~257쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.05.30

영문 초록

  The study is to approached through theory and actual proof to improve quality of learning environment of eating out household mascot part that is a important part of domestic franchise industry, and gropes discord solution plan through role person of franchiser and member store. Theoretically, the variables related to competition methods in eating-out industry have been extracted. Pragmatically, the degrees of consequence have been analyzed by questionnaire of franchisee. There are three subjects studied in this paper: First, if headquarters do not educate franchisees enough. Second, if the two parties do not recognize or understand each party"s roles between them. Third, if communication level is not high enough between the two parties.

목차

Ⅰ. 서론
Ⅱ. 외식 프랜차이즈 사업의 이론적 고찰
Ⅲ. 현황분석
Ⅳ. 실증분석
Ⅴ. 실증분석 및 논의
Ⅵ. 결론 및 시사점
참고문헌
〈Abstract〉