골프 회원권 구매 선택속성에 관한 연구

• 영문명: A Study on Choice Attribute Which Gives to Golf Club Membership Purchase
• 발행기관: 한국마케팅과학회
• 저자명: 고호석(Ko Ho Seok) 강인원(In Won Kang)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』2005 춘계학술대회 발표 논문집, 177~190쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.05.30

영문 초록

  The research regarding the important choice attribute which gives an effect to golf club membership purchase. 1990" s as the golf boom as percentage shows the rapid increase of the golf course visitor and it grows, from 2001 are passing over ten million people golf course visitors.
  The result of research a frequency analysis, descriptive analysis, factor analysis, multiple regression analysis and a correspondence analysis used the SPSS/PC+10.0 which and is a statistics package program.
  The results show that four dimensions of image were derived from 14 important attributes, using a factor analysis. A correspondence analysis indicates that statistically significant relationships existed between some of Golf club membership factors with respect to the demographic variables of income and Golf frequency. A multiple regression analyses also indicate that most of Golf club membership factors had great impacts on visitors" recommend.

목차

Ⅰ. 서론
Ⅱ. 골프장에 관한 선행연구 고찰
Ⅲ. 조사설계
Ⅳ. 실증분석
Ⅴ. 결론 및 시사점
참고 문헌
〈Abstract〉

키워드

golf club membership choice attribute public golf course correspondence analysis