주거형태별 주택소비자 라이프스타일 특성비교

• 영문명: Comparative Study of the Inhabitant"s Lifestyle Trait in Residence Types
• 발행기관: 한국마케팅과학회
• 저자명: 김훈(Kim Hoon)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』2005 춘계학술대회 발표 논문집, 485~503쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.05.30

영문 초록

  With market opening, the korean real estate market is rapidly growing. Especially the rapid inroad of foreign capitals makes korean market engage in fierce competition and threatens local firms. However real estate marketing have yet not to be activated in Korea.
  Under this background, this study is designed to supply basic marketing information including lifestyle and buying behaviour of inhabitants in each residence types. On this viewpoint, we focused on indentifying the lifestyle, shopping behaviour, and media usage pattern. For this research, we surveyed consumers living in metropolitican areas and analyzed Questionnaires by multivariate statistical analysis. Through empirical analysis, we compared psychographic profiles including lifesyle traits, media usage, leisure patterns of each residence types.

목차

Ⅰ. 서론
Ⅱ. 선행연구
Ⅲ. 실증분석
Ⅳ. 결론
참고문헌
〈Abstract〉

키워드

real-estate psychographies lifestyle