EGM 과 SD기법을 이용한 맥주의 선호도 분석

• 영문명: Analysis of the Preference of Beer Using EGM and SD Method
• 발행기관: 한국산업경영시스템학회
• 저자명: 문성규 권순환 강진아 조윤주 김지관
• 간행물 정보: 『한국산업경영시스템학회 학술대회』2006년 춘계학술대회 논문집, 92~95쪽, 전체 4쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2006.05.01

영문 초록

  The consumer"s choice options for beer are broaden by importing of foreign beers freely in recent domestic beer market. Especially, young university students are understanding to select various beer in contrast with seniors, but there"s no report about their preference and criteria of selection for beer in spite of them being major consumer of beer.
  This study derive the Kansei structure and Kansei words for beer by EGM(Evaluation Grid Method), and analysis of preference and evaluation of each beer are carried out by SD(Semantic Differential) method which used Kansei words as a question. The result of this study will be expected to contribute the development of beer moving the consumer.

목차

abstract
1. 서론
2. EGM을 이용한 감성 사용성 평가
3. SD기법을 이용한 요인분석
4. 결론 및 추후과제
5. 참고문헌

키워드

EGM SD Method Beer Kansei words Kansei Structure