A Study on the Current Situation, Challenges and Value-guiding Strategies of the Cultural Communication of Chinese Online Micro-Short Dramas

• 발행기관: HONG KONG ACADEMY OF SOCIAL SCIENCES
• 저자명: Hao Dong
• 간행물 정보: 『Journal of Social Science Development Research』Vol.2 No.3, 43~51쪽, 전체 9쪽
• 주제분류: 사회과학 > 사회과학일반
• 파일형태: PDF
• 발행일자: 2024.09.30

국문 초록

This paper discusses in depth the current situation of cultural communication of Chinese online micro-short dramas, the challenges they face, and the strategies for guiding values. With the rapid development of Internet technology, online micro-short dramas, as an emerging form of cultural communication, have rapidly risen to become an important force in the field of cultural communication in China with their short, concise, diversified contents and rapid dissemination. This paper first defines the definition and characteristics of online microshort dramas, and analyzes their current situation in cultural communication, including the significant improvement in quantity and quality, rich and diversified content themes, and a wide range of audience groups. However, the rapid development of online microshorts also faces challenges such as insufficient content innovation, serious homogenization, unsound regulatory mechanism, and ambiguous value orientation. To address these issues, this paper proposes value-oriented strategies including strengthening policy guidance and supervision, enhancing creators' quality and sense of responsibility, optimizing platform content ecology and recommendation mechanism, strengthening audience education and guidance, and promoting the deep integration of industry, academia, research and application. Through case studies and theoretical discussions, this paper aims to provide effective value guidance paths for the cultural dissemination of online micro-dramas, and to promote their development in a more healthy and positive direction.

목차

1 Introduction

2 Analysis of the Current Situation of Cultural Communication of Chinese Internet Micro Short Drama

3 Challenges to the Cultural Communication of Chinese Internet Micro-Short Drama

4 Value-guiding Strategies for Cultural Communication of Chinese Internet Micro-Short Dramas

5 Case Analysis

6 Conclusion and Outlook

References

키워드

Internet micro-skit Cultural Communication Value guidance Policy Guidance Creator literacy Platform Content Ecology Audience Education