전시·박람회이벤트에 관한 연구

• 영문명: A Study on the Exhibiton and Exposition Events
• 발행기관: 관광경영학회
• 저자명: 윤선영(Sunyoung Yoon)
• 간행물 정보: 『관광경영연구』제6권 제3호, 171~191쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2002.10.31

영문 초록

A conceptual framework of this study is developed through definitions and classifications, and specific methods and techniques are highlighted through case studies. Successful case study of travel fair and unsuccessful one, relatively, have been used in demonstrating how managers can improve their effectiveness and efficiency in producing successful event and meeting their organization's wider goals. Exhibition and Exposition event plays a part to allow people to mingle freely with others and widen the band of consensus in a festive atmosphere at fixed places with a sense of ambience as well as fulfill extensive functions and objectives including 1)to meet existing and potential customers; 2) to secure the largest possible number of inquiries which can be followed up after the event; 3) to publicise the company's name and products(This is a long-term benefit which will assist future business); 4) to avoid being conspicuous by absence; 5) to aid market research and long-range planning; 6) to take orders; 7) to secure new and better partnership.

목차

I. 서론

II. 전시·박람회이벤트의 이론적 배경

III. 사례연구

IV. 시사점

V. 결론

참고문헌

키워드

전시·박람회 이벤트 관광교역전 한국국제관광전(KOTFA) 호주관광교역전(ATE)