외래관광객이 관광기념품으로 구매한 의류상품의 속성에 관한 연구

• 영문명: A Study on Attribute of Clothing Merchandise bought by Foreign Tourists as Souvenirs
• 발행기관: 관광경영학회
• 저자명: 서철현(Chulhyun Suh) 조지현(Jijhyun Cho) 이호길(Hokil Lee) 안현영(Hyunyoung Ahn) 송은주(Eunju Song)
• 간행물 정보: 『관광경영연구』제6권 제3호, 129~148쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2002.10.31

영문 초록

Based on documentary research and practical research, this study tries to figure out pragmatically first what characteristics the foreign tourists consider important when they buy clothing merchandise as tour souvenirs, and second, what characteristics the foreign tourists satisfy in the process of performance after purchasing. More specifically, this study applies importance-performance analysis as a management technique for the maximization of the satisfaction of users. As a result of analysis, the characteristics of design, price, fitness, utility, color, and style are located in the first quadrant; convenience of cleaning and handling, kindness of salesperson, functionality are in the second quadrant; durability, convenience and varied ways of payment, after service are in the third quadrant. However, there were no characteristics in the fourth quadrant that is orientated to intensity of hard work. Thus, we conclude that the foreign tourists visiting our country are in general satisfied with their purchasing of clothing merchandise.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 실증분석의 결과

V. 결론

참고문헌

키워드

중요도-실행도 의류상품 쇼핑행동 의류상품 평가기준