중저가호텔 프랜차이즈시스템의 경쟁우위전략과 관제몰입의 관계에 관한 연구

• 영문명: A Study on the Between a Higher Strategy in Competition and Relation Commitment of Budget Tourist Hotels Franchise System
• 발행기관: 관광경영학회
• 저자명: 윤석현(Sukhyeon Yoon) 조의영(Euiyoung Cho)
• 간행물 정보: 『관광경영연구』제6권 제3호, 149~170쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2002.10.31

영문 초록

This study is regarding how a higher strategy in competition of franchise system for middle class hotel affects relation commitment. and also it intend to analyze primary factors for the effects between a higher strategy in competition of franchise system and relation commitment and verify the possibilities that franchise system could be accepted not as an one-sided management strategy of a business but as a continuing higher strategy in competition through relation commitment with a contractor concerned, franchise. The issues through this study will affect a contract with chain hotels in a positive way. a continuing higher strategy in competition should be accepted as a main strategy of franchise system for middle class hotels to conclude a long term contract, pursue a profit margin and take some strategies for largeness, specialization, standardization.

목차

I. 서론

II. 연구의 이론적 배경

III. 조사설계와 분석결과

IV. 연구의 시사점과 결론

참고문헌

키워드

중저가호텔 프랜차이즈시스템 경쟁우위전략 관계몰입 중저가호텔