여수엑스포의 서비스환경과 혼잡 지각이 감정반응 및 조정행동에 미치는 영향

• 영문명: The Effects of Yeosu World Expo Service Environment and Crowding Perception to Visitor's Emotional Responses and Controlling Behaviors
• 발행기관: 관광경영학회
• 저자명: 김창수
• 간행물 정보: 『관광경영연구』17권 제1호, 93~116쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.03.31

영문 초록

This study induced characteristics of service environment and crowding perception in world fairs focusing on Yeosu World Expo and tried to identify visitors’ emotional responses to the service environment and crowding perception. Additionally, the effects of visitors’ attitude on controlling behaviors were verified using emotional responses as medium variable. The followings are the suggestions of the study. First, the right design matching with the theme of the fair, guidance and human services for visitors’ convenience and programs providing various things to see seemed to contribute much to the emotional responses of visitors. Organization Committee should do its best to improve the satisfaction of visitors by perceiving the importance of environmental perception elements in the Fair and making careful operation plan for service environments. Second, as exhibit is held in a limited space and a great number of visitors tend to visit in certain hours, it is difficult to avoid crowds. Thus, it is the best to avoid crowdedness but if it is not possible countermeasures to overcome such crowdedness should be made. Third, unpleasant feeling in the fair may give discomfort and inconvenience to visitors and they may feel like leaving the place as soon as possible. To maximize the stay of visitors, it is very important to manage and control the factors triggering negative feelings of visitors.

목차

Ⅰ. 서론

Ⅱ. 연구의 이론

Ⅲ. 연구방법 설계

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

Service Environment Crowding Perception Visitor's Emotional Responses Controlling Behaviors Yeosu World Expo