전시참가업체의 성과만족도 및 서비스품질 중요도-만족도 연구

• 영문명: Exhibition Performance Satisfaction and Exhibition Service Quality Importance-Satisfaction Analysis of the Exhibitors at China Shanghai Electricity Exhibition
• 발행기관: 관광경영학회
• 저자명: 김정아
• 간행물 정보: 『관광경영연구』17권 제1호, 75~92쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.03.31

영문 초록

This paper aims to provide the basic knowledge and understandings of the Chinese Exhibition Industry in order to achieve a survival and pursue sustainable development within the hyper-competition exhibitions industry. The results of the study shows the Quadrant 2 where the importance level is high while the satisfaction level is low and thus needs attention for improvement is the toilet facilities. The study also found that exhibition performance satisfaction factor has significant impacts on the overall satisfaction of the exhibitors, specifically promoting the sales leads and collecting the market information had positive impacts while the promotion and the expansion of company’s influence had negative impacts. The implication of the findings is that Chinese Exhibition Industry has to see the way to improve exhibition serv.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구 설계

Ⅳ. 연구과제 실증분석 결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

Chinese Exhibition Industry Booth Exhibitors Service Quality IAP Exhibition Performance