크루즈 관광의 기항지 관광활동에 관한 연구

• 영문명: A Study of Tourist Activities in Shore Excursion of Cruise Tourism: Focused on Chinese Visitor
• 발행기관: 관광경영학회
• 저자명: 정승훈 양성수 박승영
• 간행물 정보: 『관광경영연구』제14권 제3호, 183~203쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.09.30

영문 초록

Cruise tourism is now recognized as the one of the fastest growing sectors of the international tourism market. While there have been studies of tour visitor with cruise tourism, the issues of the tourism activities in a port of call have received scant attention. This paper examines tourist activities in shore excursion of cruise tour such as a joining Jeju tour. Data was collected in Jeju port national passenger terminal on September, 2009. The total of 515 respondents participated in this survey. The findings deriving from this research are followed: 1) chinese visitor have difference between expectation activities and tourism activities in joining Jeju tour, and 2) indicate that tourism activities and perceived value have effects of related to the tourist satisfaction, 3) indicate that tourist satisfaction have positive effects of the behavioral intention as revisit. The findings of this study have implications for the management of global cruise tourism.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 조사설계

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

Cruise tourism Tourist activities Perceived value Tourist satisfaction