축제 서비스스케이프가 지각가치를 매개로 하여 행동의도에 미치는 영향에 관한 연구

• 영문명: A Study of the Mediating Role of the Perceived Value in the Influence of the Festival Servicescape on the Behavioral Intention of the Festival Visitors
• 발행기관: 관광경영학회
• 저자명: 심상욱
• 간행물 정보: 『관광경영연구』제14권 제3호, 95~116쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.09.30

영문 초록

The purpose of this article is to test the mediating role of the perceived value in the influence of the festival servicescape on the behavioral intention of the festival visitors. The sample was collected at the Yeongam Wangin Culture Festival. The key findings of this article are as follows. (1) The festival servicescape does not have direct influence on the behavioral intentions. (2) The festival servicescape has indirect influence on the behavioral intention through the intermediation of the perceived value and the festival satisfaction. (3) The path of the indirect influence moves in the following order, the festival servicescape, the perceived value, the festival satisfaction, and the behavioral intention.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결과요약 및 시사점

참고문헌

키워드

Festival Servicescape Perceived value Satisfaction Behavioral intention