골프관광 참여자의 일반적 특성에 따른 서비스 품질 만족의 차이가 골프관광 재구매 행동에 미치는 영향

• 영문명: An Effect of Differences in Service Quality Satisfaction Followed by General Characteristics of Golf Tourism Participants on Repurchase Behaviors of Golf Tourism
• 발행기관: 관광경영학회
• 저자명: 최윤동 최조연 박금숙
• 간행물 정보: 『관광경영연구』제14권 제2호, 223~244쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

In the contemporary society, sports tourism occupies very high weight in leisure. Especially, consumers’ desire for golf tourism connected with golf gets higher and a lot of overseas golf tourism goods are being developed. Now such a change of market and consumers’ desire for golf tourism are growing together. Therefore, the purpose of the study was to construct a strategic foundation to induce tourists who want to participate in golf tourism and to secure them as a customer by disclosingwhat difference there are in service quality satisfaction according to tourists’ demographical characteristics with golf touristsand analyzing what effect satisfaction for the service quality had on repurchase behaviors. The study carried out a survey through convenience sampling method out of non-probability sampling method with consumers who participated in golf tourism in 2009. The study used total 399 copies judged that there is reliability lastly as an effective sample, excepting questionnaires including data with poor or unrecorded answers out of collectedsamples. The study carried out frequency analysis, factor analysis, reliability analysis, correlation analysis and multi regression analysis with SPSS Ver. 12.0K. The conclusions through the above process were as follows. First, there were significant differences among each group in service quality satisfaction according to age and job out of demographical characteristics of golf tourism participants. Second, the service quality satisfaction of golf tourism participants had a significant effect on repurchase behaviors of golf tourism.

목차

Ⅰ. 서론

Ⅱ. 이론연구

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 논의 및 결론

참고문헌

키워드

Golf tourism General characteristics Service quality satisfaction Repurchase behavior