체인호텔의 시장지향성, 조직학습, 경쟁우위, 시장 감지능력 및 반응능력, 경영성과의 영향관계*

• 영문명: An Effect Relation among of Market Orientation, Organizational Learning, Competitive Advantage, Market Sensing & Responding Capabilities, Business Performance of Chain Hotels
• 발행기관: 관광경영학회
• 저자명: 서범석
• 간행물 정보: 『관광경영연구』제14권 제2호, 83~103쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

This study analyzed effects that market orientation of chain hotels influences to business performance through mediating variables of organizational learning, competitive advantage, and market sensing & responding capabilities. Fifteen research hypothesis based on the literature review were suggested, and 226 questionnaires were surveyed from the six deluxe chain hotels in Seoul. The empirical analysis was carried through the covariance structure modeling with LISREL(8.52), and three important facts were deduced as a result. First, chain hotel is required organization and task systematization related market orientation to dimension of total marketing in the future. Second, market orientation of chain hotel have to more emphasized for differentiation maintenance now and other differentiation in the future. Third, organizational learning of chain hotel plays very important role in the market-oriented management system, and it leads to competitive advantage and market sensing & responding capabilities, and it influence to elevation of business performance ultimately.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 실증분석

Ⅳ. 결론

참고문헌

키워드

Market orientation Organizational learning Competitive advantage Market sensing & responding capabilities Business performance