Web 2.0 기술을 적용한 여행사의 웹사이트 시스템 구축 우선순위에 관한 연구

• 영문명: A Study on Priority of Web Site System Development for Travel Agency
• 발행기관: 관광경영학회
• 저자명: 조효연 정용해
• 간행물 정보: 『관광경영연구』제14권 제2호, 201~222쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

The purpose of the present study is to develop an evaluation model for constructing an efficient Web site system to travel agencies trying to develop a Web site system for strengthening of the company's business competitiveness and satisfaction of customers' desire by introducing Web 2.0 that is being represented as the latest internet technology to satisfy expectation and desire about web technology of enhanced customers. The domains necessary for development of the Web site system's evaluation model for constructing the efficient Web site system and the suitable items according to each domain based on the existing previous researches appeared as follows, namely, three domains of Core Process, IT Infrastructure and Based Environment, a total of 12 items from each domain such as 6 items of Community, Commerce, Communication, Customizing, Contents, Connection in Core Process, 3 items of hardware, Web 2.0 and network in IT Infrastructure, and 3 items of policy, organization and manpower in Based Environment.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Web site system Web 2.0 Travel agency AHP