길찾기 행동에 있어서 관광지 환경정보, 인지도, 관광자 만족도의 영향관계에 관한 연구

• 영문명: A Study on the Relationship between Tourist Resorts' Environment Information, Cognition, Tourists' Satisfaction as a wayfinding behavior: Focused on a theme park
• 발행기관: 관광경영학회
• 저자명: 이재곤 한금희 이승언
• 간행물 정보: 『관광경영연구』제14권 제2호, 133~158쪽, 전체 26쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

When tourists encountered some trouble in wayfinding at specific area, tourists would be stressed and couldn't be satisfactory. I raised some issues based on previous research. The purpose of this research is to suggest an effective management method for tourists' wayfinding behavior at tourist resort. Below are detailed purposes to be done. The result of analysis is as follows. First, I performed ‘multi regression analysis’ to check whether environment information influence on cognition or not. As a result, it was appeared that space differentiation and experience influenced on cognition meaningfully, while signage, asking help and landmarks didn't influence on cognition meaningfully. Second, I performed multi regression analysis to check if cognition influence on satisfaction. As a result, it was analyzed that cognition influenced on satisfaction meaningfully. The implications arisen from this study through analysis were as follows. First, when managers develop a tourism area, they should construct each area with differentiation. And, it will be very helpful for formulation of tourist cognition. Second, managers should give tourists special experience. This experience will be very helpful for formulation of tourist cognition. Finally, manager of tourist resort have to try to develop proper environment to make possible to easily form tourist’s cognition and this will facilitate for wayfinding at the same time can be a factor that make tourist satisfied.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Wayfinding behavior Tourist resorts Environment information Cognition