슬로투어리즘 선택속성과 마인드풀니스가 관광객 추천의도에 미치는 영향에 관한 연구

• 영문명: A Study on the Effects of Slow Tourism Selection Attributes and Mindfulness on Recommendation Intention
• 발행기관: 관광경영학회
• 저자명: 박희정
• 간행물 정보: 『관광경영연구』제22권 제3호, 1053~1074쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.05.31

영문 초록

The purpose of this study is to identify selection attributes of slow tourism and mindfulness and to verify the influence of those factors on tourists' recommendation intention. To achieve the goal of the study, total of 400 surveys were distributed to the tourism industry workers and college students(majored in tourism) who were willing to participated in the study. The data was analyzed using the SPSS 24.0 version program. As a result, slow tourism selection attributes were classified 'functional factor', 'emotional factor', 'cultural factor', and 'natural factor'. Slow tourism selection attributes had effects on mindfulness and slow tourism selection attributes, mindfulness factors had effects on recommendation intention. The findings showed that emotional factor is more influential than functional factor. Based on these results, this study paves the way for investigating the possibility for developing slow tourism through travel systematic planning and commercialization. Implications were discussed based on the results of the study.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Slow Tourism Selection Attributes Mindfulness Recommendation Intention