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• 영문명: A Study on Relationship between Physical Service Environment of Rural tourist destination, Service value and Behavior intention
• 발행기관: 관광경영학회
• 저자명: 노형준 김시원 윤여산
• 간행물 정보: 『관광경영연구』제22권 제3호, 373~387쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.05.31

영문 초록

This study examines how the service environment of specialized rural tourism villages influences on service value and tourist's revisit intention, and also investigates the influences and correlations of each factor with considering tourists' behaviors and other previous similar studies. The aim of this study is to help central and local governments to establish effective tourism policies in the future. For the empirical analysis, after conducting a questionnaire designed with self-filling within type in 2 specialized rural tourism villages near the metropolitan area, 204 effective questionnaires were used as an analytical data. With considering the correlations between the service environment of tourism destination and the variables of service value, we can state that the factors of physical service environment such as accessibility, cleanliness, attractiveness and convenience have notable positive(+) correlation with the service value functional value and emotional value as examples. With considering the correlations between service value and the variables of revisit intention, we can possibly maintain both perceptive value and emotional value have notable positive(+) correlation with revisit intention. Therefore, the study revealed there is notable positive(+) correlation among all the study variables, showing consistent direction with the study hypothesis. Physical service environments have an effect on service value, especially since the attractiveness factor has the biggest effect on the service value and revisit intention, with improving physical service environment and external image of service workers and strengthening the service education.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Rural Tourism Tourist Destination Physical Service Environment Service Value