호텔레스토랑의 핵심혜택이 재구매의도에 미치는 영향

• 영문명: The Impacts of Core Benefit on the Repurchase Intention in the Hotel Restaurants: Mediating Effects of Customer Value
• 발행기관: 관광경영학회
• 저자명: 하용규 김한신
• 간행물 정보: 『관광경영연구』제22권 제3호, 329~351쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.05.31

영문 초록

This study tried to verify the influence how the core benefits affect on the customers' perceived values and the repurchase intentions. And how the perceived values affect on repurchase intentions. Hotel companies are set up important strategies focused on core benefits, customers' perceived values and customers' repurchase intention to preempt a competitive advantage through sustainable growth and promote. Also, the practical analysis has been done by customers in the hotel restaurants located in Seoul to cross-check how to affect mediating effects of perceived values on the relationship between core benefits and repurchase intentions. The results of the practical analysis discovered that the core benefits make an influence on the customers' perceived values and the repurchase intentions. And the perceived values make an influence on the repurchase intentions. And also, the customers' perceived values affect mediating effects on the relationship between core benefits and customers' repurchase intentions. The ultimate results of this study bring up the new direction in ways on the customer relationship management practices and marketing strategy focused on the core benefit, customer value in the management of the hotel firms. And the contributions and limitations of this research were discussed and the future possible researches were mentioned.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구조사 설계

Ⅵ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Core Benefit Customer Value Customer Perceived Values Repurchase Intention