카지노선택속성의 만족도가 재방문의도에 미치는 영향에 있어 소비경험의 조절효과에 대한 연구

• 영문명: A Study on the Impact of Satisfaction of Casino Selection Attributes on Revisit Intention and Moderating Role of Consumption Experience
• 발행기관: 관광경영학회
• 저자명: 송덕종 박주희
• 간행물 정보: 『관광경영연구』제22권 제3호, 253~282쪽, 전체 30쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.05.31

영문 초록

The purpose of this study is to investigate the effect of satisfaction of casino selection attributes on revisit intention, and moderating effects of consumption experience between satisfaction of casino selection attributes and revisit intention. The following results were obtained. First, as a result of verifying the relationship between the satisfaction level of casino choice attributes and the level of redirection, the higher the perception of game facility, indoor atmosphere, casino service, social responsibility activities, reputation and safety satisfaction. Second, as a result of verifying the moderating effect of the consumption experience on the effect of the satisfaction of the casino optional attribute on the redirection level, only the casino facility satisfaction, the indoor atmosphere, the theme performance satisfaction, The results showed that the symbolic effect of the casino service, the theme performance, In addition, only CSR, reputation, and safety satisfaction showed a moderating effect on the relationship between re-inquiry and casualty service and customer relationship maintenance satisfaction. It was shown. Also, only the satisfaction of the hotel facilities. Based on the results of this study, it will be necessary to develop a Integrated Resort or Casino company to be developed in Korea based on various consumer experiences in order to develop casino facilities.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅵ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Satisfaction of Casino Selection Attributes Revisit Intention Consumption Experience Consumer Experiences