온라인 여행 커뮤니티의 신뢰, 구성원의 준사회적 상호작용, 조언수용 및 여행만족간의 관계

• 영문명: Examining the structural relationships between trust in online travel community, parasocial interaction among members, intention to follow advice and travel satisfaction.
• 발행기관: 관광경영학회
• 저자명: 김희진 김인신
• 간행물 정보: 『관광경영연구』제22권 제3호, 97~115쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.05.31

영문 초록

This study examined the structural relationships trust in online travel community, parasocial interaction, intention to follow advice and travel satisfaction. To empirically test the conceptual model, questionnaire were distributed to members of online travel community, who have experienced to obtain tourism information and/or to share information prior to and during their travel. A total of 351 community members participated in survey and the data were analyzed using SPSS 23.0 and AMOS 23.0 statistical program. The results showed that members’ perceived trust in online travel community influenced their parasocial interaction online positively. In addition, members’ trust in online travel community and parasocial interaction online pre- and during travel found to be predictors for intention to follow advice. Finally, the higher members’ intention to follow advice, the higher their travel satisfaction. These findings provide insightful implications with both practitioners and researchers.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Trust Parasocial Interaction Intention to Follow Advice Travel Satisfaction