전시관람수요의 결정요인

• 영문명: Determinants of Visitors’ Demand for Exhibition: An Application of Truncated Count Data Model
• 발행기관: 한국관광학회
• 저자명: 이희찬 한진영
• 간행물 정보: 『관광학연구』제28권 제3호, 307~326쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.12.31

영문 초록

A dependent variable that is defined on the non-negative integers and subject to sampling truncation is the result of a truncated count data process. This paper analyzes the effects of determinants on visitors’ demand for exhibition using a class of maximum-likelihood regression estimators for count data from truncated samples. Estimators for the truncated Poisson and truncated negative binomial distributions are illustrated. The models are applied to data from visitors who participate in the exhibition shows held at COEX. The analysis suggests that the truncated negative binomial model is more preferred, demonstrating a clear improvement in terms of internalizing the problem associated with overdispersion. On the basis of the results from the model, choice characteristics, subjects of exhibitions preferred, types of visitation, and travel cost are among the significant determinants of the demand. The empirical influences of explanatory variables on the demand are also examined by calculating the marginal effects.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론 및 모형

Ⅲ. 자료 및 모형추정

Ⅳ. 결론 및 시사점

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