도․소매여행사간 네트워크 관계의 요인에 관한 연구

• 영문명: Factors on the Network Relationships between Wholesale and Retail Travel Agencies
• 발행기관: 한국관광학회
• 저자명: 김찬영 이윤철 최연철
• 간행물 정보: 『관광학연구』제28권 제3호, 123~141쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.12.31

영문 초록

This study focused on analyzing factors in developing networks between wholesale travel agencies and retail travel agencies. The analyses of the distribution network factors among travel agencies took into account strategic factors required to maintain the network of wholesale travel agencies by sending questions to retail travel agencies. For the strategic points of this study, wholesale travel agencies went together with retail travel agencies, and a network managerial strategy was proposed. Relationships among these travel agencies mostly proved the hypotheses proposed by theoretical models. For wholesale travel agencies to obtain trust, to be united, and to have long-term directions, above all, it was confirmed that quality travel goods and various kinds of support items must be actively spread.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 유통 네트워크 관계발전에 관한 고찰

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

유통 네트워크 여행사 지원 신뢰 결속 장기지향성