한류가 한국의 관광지 이미지와 관광객 의사결정에 미치는 영향

• 영문명: The Effects of Korean Fever in Influencing the Image of Korea as a Prime Destination, and the Tourist Decision-Making Process
• 발행기관: 한국관광학회
• 저자명: 서용건 서용구
• 간행물 정보: 『관광학연구』제28권 제3호, 47~64쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.12.31

영문 초록

The purposes of this study were threefold. First, it aimed to identify the satisfaction factors of Chinese travelers who visit Seoul due to their familiarity with “Korean Fever”. Second, it aimed to determine the relationships among satisfaction factors, country images, word-of-mouth referrals, and intentions to return. Third, it aimed to identify the relationships of the country’s image to other variables. Five hypotheses were examined by using the structural equation based on the analysis of the moment structure. The results of the study provided many useful implications in terms of academic and practical perspectives. It was determined that “Korean Fever” influenced the country‘s image positively, as well as word-of-mouth referrals and intentions to return.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 관련 선행연구

Ⅲ. 연구 설계

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

한류 관광지 이미지 만족 추천의도 재방문의사 관광객 의사결정